Search Engine Optimization

Learn How to Improve Your Search Engine Rankings

Ryan York, WordPress Expert

27 June 2016

How to Improve Search Engine Ranking

The search engine is a type of a program that searches for and helps in the identification of items in a database that corresponds to a keyword. Ranking of the search engine normally has an economical impact when it comes to many companies, organizations, and people who own businesses. How can one improve their search ranking? Below are some tips.

Tips to quickly improve your search rankings

Each and every person would like to achieve better search rankings. For this to happen several things have to be done such as:

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Always follow Google Best Practices.

1. Complete your Google Plus account and Claim your Google business listing

Google plus is known to be a powerful weapon when it comes to search engine. Having a Google plus account can be a great opportunity for many people to share their content, announcements and other brand related information. But before a person begins to think of a posting strategy, they have to, first of all, complete their Google plus account with all the required information as much as possible. The biggest mistake that most people make is to use a Google plus account that is not fully filled. Using circles and hangouts that are on Google plus accounts are really helpful in appealing to a targeted audience and also in establishing brand authority as well.

Google business listing can be claimed by picking the best picture or logo that will stand out and get clicked on in the search engine. More so, local reviews and social check-ins from the customers can be encouraged as well as the encouragement of visitors in uploading pictures of your business. Google also requires verification by mail to claim your listing. They’ll mail you a postcard with a verification code. It’s very important to complete this step.

Google only loves you when everyone else loves you first” – Wendy Piersall

2. Optimize your content and web pages for your most important keywords

Content has to be great and free from bad grammar and incorrect spelling as well. Web pages that have well-written content get more rankings as they deserve. Many people will ask how long the content should be. Well, 500 words is a good minimum length, although, it is good to mix longer authority posts that have 2000+ words and the content should not be promotional in any way. The content should also be fun to read, not those long law legal documents. Content has to be amusing. Content that has an attractive title is also very important. The keyword has to be in relation to the content and it has to appear natural. The most important keywords should be included in the first 100 words of the content and also have to be within the body and the headings of the content. Make use of long tail keywords to really target specific terms and ideas consumers are searching for.  The most important key words can also be used with the URLs so as to provide more descriptive information about your content.

3. Create a helpful video or a video introducing your business and post it to YouTube
YouTube is normally a very remarkable place to promote a brand. It offers what many other social media sites don’t offer. A person can create and post videos that describe their channel and business. Important keywords can be used to describe the video. Users and subscribers need to be told how often you post on YouTube. Various links such as Facebook and twitter pages can be added in the About section of your profile. Videos are looked upon very highly by Google.

Improving your search engine ranking can be a challenging task, but it’s one of the most important tasks when it comes to getting traffic to your site. While these quick tips can be used to boost your search traffic, a truly successful SEO strategy takes times. It should be implemented over the course of several months and should include things like posting great content, getting links from related and reputable sites, optimizing all of your on-page content, and much more.

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