How this started
I didn’t plan on building websites for a living. I was a scuba diver in the Florida Keys, and the person who ran our website was always late and hard to reach. I got tired of waiting, so I took courses, practiced every day and learned to do it myself.
A few sites for friends turned into a few more for local businesses, and then into a portfolio. Because of that order, I learned how a small business makes money before I learned how to build for one. I still think about the phone ringing first and the design second.
What I do now
I build websites and do local SEO for small businesses, mostly in Michigan. Some clients come to me for a new site, some for Google Business Profile work, and some for ongoing SEO on a site they already have. A lot of them end up with all three.
Since 2016 I’ve done 154 jobs through Upwork alone, and I’ve earned more than $200K there. That work was mostly WordPress builds, redesigns and SEO for agencies and business owners around the country. I built the website for Captain Hook’s Marina & Dive Center in Marathon, Florida, and I handle its SEO. In 2026 I built Experience Boat Town, a boating guide for Lake St. Clair.
How I work
- You talk to me. The person who answers your first call is the person who builds your site and checks your rankings.
- Prices up front. You get a written, fixed quote before any work starts. My starting prices are published.
- No lock-in. SEO and website management are month to month.
- You own everything. Your domain, your site and your Google Business Profile stay in your name.
- Remote by design. I work by phone, video call and email, which keeps my overhead low and your price lower.
What I’m not
I’m not a big agency, and I won’t pretend to be one. If you need a 20-person team, paid ads at large scale or a custom software build, I’ll tell you so and point you somewhere better. If you need a site that brings in calls and a business that shows up on Google Maps, that’s what I do every day.
Want to talk about your business? Send me a note or call 586-221-0792.
