As an electrician, it is important to stay up-to-date on the latest SEO trends. By following a few simple tips, you can improve your website’s ranking and visibility online. In this article, we will discuss some of the most important aspects of SEO for electricians. You’ll learn why electrician SEO is important, how to better understand ot, finding the best SEO company for electricians and much more.
Why is SEO for Electricians Important?
There are a few key reasons why electrician SEO is so important. First and foremost, it is important to understand that the majority of people now use the internet when they are looking for local services. This means that if your website is not optimized for search engines, potential customers will never even know that you exist.
In addition to this, it is important to understand that the competition for electricians is quite high. This is due in large part to the fact that there are so many electricians out there vying for the same customers. One way to ensure that your website stands out from the rest is to make sure that it is properly optimized.
The best SEO campaigns for electricians can have big ROIs. While there is typically an ongoing cost for SEO, this is often far outweighed by the number of new customers generated by the campaign.
Finally, it is important to understand that SEO is an ongoing process. This means that you cannot simply set it and forget it. In order to maintain a high ranking, you will need to continually work on your SEO.
Understanding SEO for Electricians
Now that we have discussed why electrician SEO is so important, let’s take a look at how you can better understand it.
The first step to understanding SEO is to learn the basics of how search engines work. While this may seem like a daunting task, it can be broken down into manageable chunks. In a nutshell, search engines use algorithms to determine which websites should be displayed in search results.
These algorithms take a variety of factors into account, including the content on your website, the location, links pointing to your site and others. In order to improve your ranking, you need to make sure that your site is as search engine friendly as possible. So, how can you do that?
The Basics of Getting Started with SEO for Electricians
Getting started with electrician SEO can seem like another language. It is important to remember that it is a process. Here is an overview of some steps you can take to enhance and optimize your website.
The first step to any good SEO campaign is keyword research. You need to identify the keywords and phrases that potential customers are searching for. You may be surprised what people are or are not searching for so you cannot skip this step. Once you have a list of target keywords, you can start to incorporate them into your website.
A couple free ways to do this would be to use tools like Google Ads Keyword Planner Google Trends, or even start searching within Google for potential ideas. For example, type something like “best electrician” without pressing enter and see what Google’s suggestions are.
The next step is to optimize your website for those keywords. This includes incorporating the keywords into your website’s content, titles, tags and more. It is important to remember that you do not want to stuff your keywords. This will not only turn off potential customers but also search engines. It’s important to have your keywords in prominent areas like headings, urls and more, but in a natural way.
You will need access to your website or know how to edit these areas in order to make these changes.
Technical SEO includes optimizing the backend of your website to make it more search engine friendly. This can include things like improving site speed, creating an XML sitemap and more. While this may sound complicated, there are a number of free tools and resources available to help you with these tasks.
I use WordPress almost exclusively for my sites. There are many plugins available to help make this process easier. If you need help with this, or a new website, I do build websites for electricians as well.
Link Building and Authority Building
Link building is the process of getting other websites to link back to yours. This can be done in a number of ways but some common methods include guest blogging, creating informative infographics and more.
Not all links are created equal, though. You want to focus on getting high-quality links from authority websites. These are websites that are well-established and have a high ranking in search engines.
I would not recommend buying links. These links can often look authoritative with high domain ranks and thousands of links, but Google can see through a bad link easily. You risk a Google penalty if you acquire links in “bad” ways or from sub-par sites.
Link building can be difficult and time consuming. I would focus most of creating useful content that people will link to naturally versus spending your limited time trying to manual build links.
Measuring, Prioritizing, and Executing SEO
Now that you have a general understanding of some SEO basics, it’s time to start measuring and implementing them on your website. It’s imperative that you know if your changes are having a good or bad effect. There is no way to measure ROI if you aren’t tracking this data.
I recommend starting with Google Analytics. This is a free service offered by Google that will allow you to track your website traffic, goals, and more. If you don’t have this set up yet, I would start there.
Google My Business / Google Search Console also offer a lot of good data to help you track search queries, location data, phone calls and more.
Keyword Opportunities for Electricians in 2022
So, this all makes sense, but what should you actually write about to get traffic? Like I mentioned, your service + location is always a top option, but this can be a challenging keyword. At some point, you’ll need to write about other things to build out your site.
Here are some good keyword opportunities that someone in need of electrical services would likely be searching for. Provide valuable content that answers questions related to each of these keywords:
- How to fix a loose outlet
- Are loose outlets dangerous
- Copper vs aluminum wiring
- Signs your house was struck by lightning / Things to check after lightning strike
- How to meg wires
Finding and Selecting an SEO Company
If you decide that you do not have the time or knowledge to implement these changes on your own, you may want to consider hiring an SEO company. There are a lot of “experts” out there. I would urge you to use caution when selecting someone. Here are a few things to keep in mind and some good questions to ask your potential new partner.
- First, SEO is ever changing. If someone tells you they know all there is to know about SEO, I would be cautious. A good SEO company will be constantly educating themselves on the latest changes and trends.
- Second, make sure they offer reporting. They should be able to show you before and after data so you can see the progress they are making. Be wary of companies that do not want to show you their reports or do not offer any reporting. Like I said before, there’s no way to justify to cost or time of an SEO campaign if you don’t know your progress. SEO should be a hugely positive ROI over time, but you can also burn a ton of money with the wrong company.
- Make sure you understand what’s actually included in their SEO services plan. Oftentimes, agencies will offer a very low priced option but not include many of the services necessary to succeed. For example, they may offer some keyword research in your plan, but charge you extra to actually create the content to rank for that keyword. Here are some common limitations SEO companies will place on their monthly packages
- Limited number of keywords
- Citation building vs backlink building
- No content creation
- No off page optimization such as Google My Business and others
- No reporting or limited reporting
In Summary – A Guide to SEO for Electricians
SEO can be a complex and ever-changing landscape. However, there are some basics that every business owner should understand. SEO is important for electricians because it allows you to reach more potential customers who are actively searching for your services online. SEO can be an excellent ROI for your business.
Some common SEO tasks include optimizing your website for search engines, keyword research, link building, and creating quality content. If you don’t have the time or knowledge to implement these changes yourself, you may want to consider hiring an SEO company. Don’t forget to ask the key questions and considerations explained within this article. Hopefully this article answers all of your questions about SEO for electricians.
Get More Leads with My SEO Services for Electricians
If you’re looking for an affordable and effective way to get more leads, I offer SEO plans designed specifically for electricians. My campaigns start at $499/month and provide EVERYTHING your Electrical company will need for a successful SEO campaign. I will complete everything described in this article from research, to on-page and off-page SEO, to backlink building and even monthly content creation.
Get in touch today to learn more about how I can help you grow your business!