More calls from people searching nearby
A page for each service and each town you serve, schema markup, and your Google Business Profile connected, so the site shows up when neighbors search.
5.0 on Google from 30 reviews · Since 2012
HVAC website design for heating and cooling companies that want the phone to ring in both seasons
Websites for HVAC contractors, built in Michigan, with furnace, AC and heat pump pages that rank, a no-heat number one tap away, and maintenance plans and financing people can sign up for.
- A fixed quote before any work starts
- You deal with me, not an account manager
- No contract lock-in
5.0 Google, 30 reviews5.0 Clutch, 5 verified reviews
14 yearsBuilding sites since 2012
$200K+Earned on Upwork, 154 jobsWhat you get
What a new website should do for your business
Your site won’t be my first. Since 2016 I’ve delivered 154 Upwork jobs for more than 100 clients, and 94 of them were WordPress and Divi websites: new builds, redesigns and rebuilds for NewtonX, Keller Williams Realty Consultants, the Institute of Reading Development, the World Food Travel Association, Website HQ and Arlene P., among others. Every one is listed on my Upwork profile.
A price you know before work starts
A written, fixed quote after a free consultation. Sites start at $2,500 and the number does not creep once we agree on it.
One person, start to finish
I design it, build it, write it and launch it. When you call with a question, you reach the person who made the last change.
Website design
From $2,500 one-time
A five-page site for a service business sits near that number. More pages, copywriting, booking or a store add to it. You get a written, fixed quote after a free consultation. No contract lock-in.
An HVAC website has two busy seasons and a slow middle
In Michigan, heating and cooling businesses live on two calendars. The first cold snap brings “furnace not working” and “no heat” searches, many of them late at night from someone with kids in a cold house. Summer brings the AC calls. Spring and fall are when people replace equipment, buy maintenance plans and compare quotes.
Most HVAC websites are built for none of that. They open with a stock photo of a smiling technician, list services in one block, and bury the phone number. The fix isn’t a prettier homepage. It’s a site where the right page meets the right search in each season, and the number is one tap away on all of them.
HVAC web design with a page for furnaces, AC, heat pumps and the no-heat call
“Furnace repair,” “AC installation” and “heat pump replacement” are separate searches by people in different moods, so each gets its own page. A furnace repair page covers common failures, what a service call costs, and whether you work weekends. A replacement page covers sizing, efficiency ratings and financing. A heat pump page explains how they handle a Michigan winter and whether a backup furnace makes sense, because that’s the question every homeowner asks.
The emergency page is for the no-heat call. It says whether you answer after hours, what the caller can check first (thermostat, breaker, filter), and puts the number at the top in large type. Then a page for each town you actually cover, with real detail about the work there, never the same page with a different town name.
Questions to settle before you pay for an HVAC company website
How do maintenance plans and financing work on the website?
A maintenance plan is the steadiest money an HVAC company has, so it gets its own page: what each visit covers, what members get (priority scheduling, discounts on repairs), and the price. Sign-up can be a short form, or a payment link if you want people to buy online. If your field software sells memberships, I link to that instead so everything stays in one place.
Financing works the same way. Most HVAC lenders give dealers an application link or widget. I put it on the replacement pages and the financing page, with a plain line on what monthly payments look like if the lender allows you to show one. The financing details come from your lender, not from me, so they stay accurate.
Should the website mention rebates and tax credits?
Yes, carefully. Utility rebates and federal tax credits for heat pumps and high-efficiency equipment are a real reason people buy, and a page about them gets searched. They also change. So the page links to the official source for each program, says when it was last checked, and tells the reader you’ll confirm what applies on the estimate. I won’t write a dollar amount on your site that I can’t point to a current source for, because a homeowner who doesn’t get a promised rebate blames you, not the utility.
What do you need from me?
Your services, the towns you cover, the brands you install, your license and insurance details, and the questions customers ask on the phone in each season. Photos of real installs, your vans and your techs. Your maintenance plan details and your financing provider. Access to your domain, current site and Google Business Profile. And a few hours across the project to read what I send and fix what I got wrong about the trade. I write the copy from your answers unless you’d rather write it.
Will the new site rank, or do I also need SEO?
In a smaller market, a well built site with service and town pages, a complete Google Business Profile and steady reviews often ranks on its own. In a busy metro, the site is the foundation and the monthly work is what moves it up. No one can promise a ranking. If you want the monthly side, that’s SEO for HVAC companies, which is a separate service.
Websites for heating and cooling contractors across Michigan
Tell me what your business does and where, and you get a written, fixed quote. No contract lock-in.
Get my quoteOr call 586-221-0792I’m in Harrison Township, in Macomb County, and I build websites for HVAC companies in Michigan and elsewhere. The work runs by phone, video call and email. If your current site is fine and it just doesn’t show up when the furnaces start failing, start with SEO for HVAC companies or the full Michigan SEO service. For costs across the trades, see my tradesman website cost guide, and my web design page shows how every project runs.
Send me your current site and tell me which season is slower than it should be. I’ll reply with what I’d change and a fixed written quote.
How it works
How a website project runs, from the first call to launch
- 01
Discovery
A short questionnaire, then a call about your customers, your competitors and what a good month looks like.
- 02
Design
I design the homepage first. You approve the direction before I build the rest.
- 03
Build and launch
Every page built and tested on real phones. Every old page redirected, so the rankings you have carry over.
- 04
After launch
I stay around for questions and changes. If you want updates handled for you, that is my management plan.
Who you'd work with
The web designer and local SEO consultant you'll actually talk to
I'm Ryan York, and WebPossible is a one-person web design and SEO company in Harrison Township, Macomb County. I learned the work as a scuba diver in the Florida Keys, tired of waiting on the person who ran our website, which is why I think about the phone ringing first and the design second. There's no team to hand you off to. The person who answers your first call is the person who designs your website, builds it and checks your rankings.
- 14
- years building sites, since 2012
- 154
- jobs completed on Upwork
- 5.0
- stars on Google from 30 reviews
Reviews
Reviews from website design clients on Google, Clutch and Upwork
5.0 stars from 30 Google reviews, 5.0 from 5 verified Clutch reviews, and 83 client reviews on Upwork since 2016. 6 of the 13 I quote in full, with the source linked.
Kara D.
I hired Ryan to help improve the SEO of my business website and he has been so easy to work with from the time I submitted my inquiry through the finishing touches. He is extremely responsive, organized in his approach, and thoughtful in his execution. I had many questions that I threw at Ryan, and he was able to answer them all, which made me feel really good about the entire process. Since the initial work started, I have added on more page updates because I am already seeing positive results. I look forward to continuing to work with Ryan and wouldn't hesitate to recommend him to other business owners that I know!
Operations Manager, Friendly Logistics
Communication is key, and that's his strong suit.
Website HQ
Ryan was phenomenal to work with! He asked great questions, understood our project, and delivered without issue and right on schedule. I definitely will re-hire and recommend him.
Arlene S. Pedersen
I have used Ryan for many years and on many client websites, he has always been responsive, efficient and been great to work with. With his expertise, he has been able to facilitate creating websites I am proud of, and I have always been able to count on him. I trust him completely and have recommended him to my past clients for ongoing work.
General Manager, Cash Buyers Macomb
Ryan was a perfect fit. He's my first call if I ever need any help establishing or increasing my online footprint.
NewtonX
Ryan had excellent attention to detail and delivered with quality and speed when necessary.
FAQ
Frequently asked questions about my web design process and pricing
What pages should an HVAC website have?
A page for each service you want more of (furnace repair, furnace replacement, AC repair, AC installation, heat pumps, maintenance), an emergency no-heat page, a financing page, a maintenance plan page, and a page for each town you cover. Plus about, reviews and contact.
How much does an HVAC website cost?
Mine start at $2,500, with a fixed written quote before I start. More service and town pages, copywriting, financing and maintenance plan sign-ups add to it. My tradesman website cost guide shows what drives the range.
Should my HVAC site show equipment brands?
Yes, if you're a dealer or installer for a brand. People search by brand name, and a dealer badge is a reason to trust you. Use the manufacturer's approved logo and wording, and only list brands you actually install.
Can I change the homepage when the season changes?
Yes. I build the homepage so the top section can switch between heating and cooling without touching the rest of the site. You can do it yourself from the editor, or I can do it as part of website management.
Service area
Website design for businesses across Michigan, from Harrison Township
I'm in Harrison Township, Macomb County, on the Lake St. Clair side of metro Detroit. Most clients are in southeast Michigan, and I work with businesses across the state and beyond by phone, video call and email.
WebPossible41253 Clairpointe
Harrison Township, MI 48045
586-221-0792
info@webpossible.net
See my Google Business Profile
Web design pages by area
Harrison Township, Michigan. Open in Google Maps
Also
Related services
Tell me what you need. I’ll tell you what it costs.
A free quote, a straight answer, and no sales pitch. If I’m not the right fit, I’ll say so.