Named when a customer asks an AI who to hire
When someone asks ChatGPT, Google’s AI Overviews or Perplexity for a plumber, a lawyer or a dentist near them, your business is one of the answers, with your real phone number and address.
5.0 on Google from 30 reviews · Since 2012
Answer engine optimization services that get your business named by AI
More of your customers ask ChatGPT, Google and Perplexity who to hire instead of scrolling a results page. I audit what those assistants say about you, fix what they read, and show you the before and after. One-time, $1,500, for businesses anywhere in Michigan and beyond.
- One-time price, no subscription
- Ongoing AI search work covered by my SEO plan
- You deal with me directly
5.0 Google, 30 reviews5.0 Clutch, 5 verified reviews
14 yearsBuilding sites since 2012
$200K+Earned on Upwork, 154 jobsWhat you get
What AI search optimization should do for your business
Pages an AI can quote
Direct answers to the questions your customers ask, in the words they use, so an assistant can lift them and cite your site as the source.
One set of facts everywhere
Your name, address, phone, hours, services and reviews matched across your website, Google Business Profile and the listings AI assistants read.
AI search optimization
From $1,500 one-time
One-time, for one website and one location. Multi-location businesses and large sites are quoted after a first look. You get a written, fixed quote after a free consultation. No contract lock-in.
What happens when a customer asks an AI instead of searching Google
Someone in Clinton Township types “who’s a good electrician near me” into ChatGPT, or asks Google a question and reads the AI Overview at the top instead of the ten blue links. The assistant doesn’t show a list of twenty websites. It names two or three businesses, says a line about each, and sometimes links to a source. If you’re not in that short answer, there’s no page two to find you on.
Those answers aren’t magic. The assistants read your website, your Google Business Profile, your reviews, and the directories that list you, then write what they found. When those sources disagree, or your site never plainly says what you do and where, the assistant picks a competitor whose facts are easier to trust. AI search optimization is the work of fixing what the assistants read.
What’s included in a $1,500 AEO audit and optimization
- A baseline, with screenshots. I ask ChatGPT, Google’s AI Overviews, Perplexity and Gemini the questions your customers ask, in the ways they ask them, and record what each one says about you and about your competitors.
- An audit of what an AI reads. Your website, your Google Business Profile, your reviews and your listings, checked for the things that keep an assistant from naming you: missing or wrong schema markup, facts that disagree from one listing to the next, pages that describe your services without ever answering the question, and no clear statement of who you are and where you work.
- Schema and entity markup. Structured data that spells out your business, your services, your service area, your owner and your reviews in the format the assistants and Google both parse.
- Answer blocks on your service pages. Short, direct answers to the questions customers ask, written in plain language an assistant can quote, with the detail that makes your answer better than the generic one.
- An about page an AI can parse. Who you are, how long you’ve done this, where you work and what you’re known for, stated plainly and linked to your profiles.
- Listing corrections. Name, address, phone, hours and services matched across your profile and the directories the assistants cite, and duplicates handled.
- A follow-up check and written report. The same questions asked again once the changes have settled, before-and-after screenshots, what I changed and why, and the few things worth doing each month on your own.
Questions to settle before you pay for AI search optimization
Which AI assistants does the work cover?
ChatGPT, Google’s AI Overviews and AI Mode, Perplexity and Gemini are the four I check, because they’re the ones customers use to find a local business. Microsoft Copilot draws on the same web as the others, so it benefits from the same fixes without a separate pass.
The work isn’t tuned to one assistant. Every fix is to a source they all read: your site’s markup and copy, your Google Business Profile, your reviews and your listings. That’s deliberate. The assistants change how they answer every few weeks, and a trick aimed at one of them stops working. Accurate, consistent, quotable facts about your business keep working.
How will I know whether it worked?
You’ll see it in the report. The baseline records exactly what each assistant said about you on day one, with screenshots and the wording of each question. The follow-up asks the same questions the same way after the changes have had time to settle, and puts the answers side by side. If an assistant went from naming three competitors to naming you, you’ll see it. If one still doesn’t, you’ll see that too, along with my read on why and what would move it.
AI answers also change on their own, so I show you how to re-run the check yourself in a few minutes a month. If you’d rather I do it and keep adjusting, that’s part of local SEO.
What will you need from me?
The questions customers actually ask you, in their words, because those are the prompts I test. Manager access to your Google Business Profile. A list of every directory you’ve ever claimed a listing on, if you remember them. The login for your website, or the contact for whoever manages it, so the schema and page changes can go in. A few facts only you know: when you started, who owns the business, your real service area, and the things you’d want an assistant to say about you. Then an hour or so to read the report and ask questions.
Does the one-time price cover ongoing work?
It covers the baseline, the audit, every fix on the list and the follow-up report. It doesn’t cover re-checking the assistants every month, writing new answer pages as customers’ questions change, or managing reviews and listings over time. That ongoing work is part of my local SEO service, from $2,000 a month, month to month, which covers Google rankings and AI answers together because they draw on the same sources. Most businesses start with the one-time job and decide about ongoing work after they’ve seen the report.
Why AI answers about local businesses lean on your profile and reviews
Tell me what your business does and where, and you get a written, fixed quote. No contract lock-in.
Get my quoteOr call 586-221-0792Ask an assistant for a dentist in Royal Oak and the answer reads a lot like the Google map results: names, ratings, a line about each office. That’s because the assistants lean on the same signals for local questions, your Google Business Profile, your review count and rating, and whether your website backs up what the profile says. A profile with the wrong category or two years of silence hurts you in an AI answer the same way it hurts you on the map.
So for a local business, answer engine optimization starts with the basics done properly, then adds what the assistants need on top: markup that names you unambiguously, pages that answer the question, and a steady set of facts everywhere. If your profile is the weak link, the $400 profile cleanup may be the first thing to fix. If the site is thin or slow, a new website might come before either. I’ll tell you which, and I won’t sell you the AEO job if the baseline shows you’re already the answer.
Send me your website address and the three questions customers ask you most, and I’ll tell you where you stand and whether the job is worth paying for.
How it works
How an answer engine optimization audit runs, start to finish
- 01
Baseline
I ask ChatGPT, Google AI Overviews, Perplexity and Gemini the questions your customers ask, and record what each one says about you and your competitors, with screenshots.
- 02
Audit
Your site, your profile and your listings, checked for what an AI reads: schema markup, facts that disagree, pages that never answer the question, and missing sources.
- 03
Fixes
Schema and entity markup, an about page an AI can parse, answer blocks and FAQs on your service pages, llms.txt, and corrections to the listings that feed the assistants.
- 04
Report and handoff
The same questions asked again after the changes settle, with before-and-after screenshots, what I changed and the few things worth doing each month.
Why me
What most AEO agencies deliver, and what I deliver
Elsewhere, often
- A monthly “AI visibility” subscription for a one-time job
- A list of prompts with no list of fixes
- Schema pasted in without checking what it says
- Promises about ChatGPT rankings nobody can keep
With me
- One-time $1,500, then it is yours
- A before-and-after of the exact questions your customers ask
- Schema and page copy that agree with your profile and listings
- A plain report of what changed and what to watch
Who you'd work with
The web designer and local SEO consultant you'll actually talk to
I'm Ryan York, and WebPossible is a one-person web design and SEO company in Harrison Township, Macomb County. I learned the work as a scuba diver in the Florida Keys, tired of waiting on the person who ran our website, which is why I think about the phone ringing first and the design second. There's no team to hand you off to. The person who answers your first call is the person who designs your website, builds it and checks your rankings.
- 14
- years building sites, since 2012
- 154
- jobs completed on Upwork
- 5.0
- stars on Google from 30 reviews
Reviews
Reviews from SEO and web design clients on Google, Clutch and Upwork
5.0 stars from 30 Google reviews, 5.0 from 5 verified Clutch reviews, and 83 client reviews on Upwork since 2016. The ones below are quoted in full, with the source linked.
Kara D.
I hired Ryan to help improve the SEO of my business website and he has been so easy to work with from the time I submitted my inquiry through the finishing touches. He is extremely responsive, organized in his approach, and thoughtful in his execution. I had many questions that I threw at Ryan, and he was able to answer them all, which made me feel really good about the entire process. Since the initial work started, I have added on more page updates because I am already seeing positive results. I look forward to continuing to work with Ryan and wouldn't hesitate to recommend him to other business owners that I know!
Arlene S. Pedersen
I have used Ryan for many years and on many client websites, he has always been responsive, efficient and been great to work with. With his expertise, he has been able to facilitate creating websites I am proud of, and I have always been able to count on him. I trust him completely and have recommended him to my past clients for ongoing work.
Syed Sajjad
Recently, I gave two of my business website development projects to Ryan. He is superb in his work. Ryan is a very honest guy and advises best to his clients. I am very happy with the final outcome of what Ryan did for both of my projects.
Michelle Krol
Ryan helped me make my current WordPress site mobile friendly. He is intuitive, easy to work with, and knowledgeable.
Dorothy Wells
Working with Ryan York at WebPossible made redesigning our website a great experience. Our acupuncture practice recently needed to update our website, and I wanted to find someone we could communicate with and who would be able to produce quick, professional results within our small budget. And just as importantly, I wanted that person to be able to understand the what we are about so that the website could project that to potential patients. We found the right web designer! Ryan is clear, precise and professional. It amazes me how quickly he was able to create a new website for us and respond to any changes we wanted. And all this without having any face-to-face meetings, and for a great price! We are really happy, and I recommend this company wholeheartedly.
Operations Manager, Friendly Logistics
Communication is key, and that's his strong suit.
General Manager, Cash Buyers Macomb
Ryan was a perfect fit. He's my first call if I ever need any help establishing or increasing my online footprint.
Owner, Captain Hook's Marina & Dive Center
We have a minimal understanding of WordPress, but they made the process easy for us.
Founder, Align Your Story
I'm very satisfied with them. They do a good job of working within my small budget.
President, Misfit Angels Rescue
Their personal attention and timely delivery are impressive in the workflow.
Website HQ
Ryan was phenomenal to work with! He asked great questions, understood our project, and delivered without issue and right on schedule. I definitely will re-hire and recommend him.
NewtonX
Ryan had excellent attention to detail and delivered with quality and speed when necessary.
CPA on Fire
Super responsive. Thanks Ryan.
FAQ
Frequently asked questions about answer engine optimization
What is answer engine optimization?
Answer engine optimization, or AEO, is the work of getting your business named and cited when someone asks an AI assistant a question instead of searching Google the old way. ChatGPT, Google's AI Overviews, Perplexity and Gemini all read the web, your Google Business Profile and directory listings, then write an answer. AEO makes sure what they read is accurate, consistent and easy to quote, so the answer includes you.
Is AEO different from SEO, and do I need both?
They overlap. The assistants draw on the same sources Google ranks, so a site that ranks well is already halfway there. AEO adds the parts search alone doesn't require, such as schema markup that spells out who you are, pages written as direct answers, matching facts across every listing, and a baseline of what the assistants actually say about you. If your site doesn't rank at all yet, local SEO comes first.
What's the difference between AEO and generative engine optimization (GEO)?
Mostly the name. Generative engine optimization, AI search optimization, LLM optimization and AEO all describe optimizing for AI-written answers. Some people use GEO for the AI chat tools and AEO for Google's featured snippets and AI Overviews. The work I do covers both, and I call it AEO because that's the term most people search for when they want it done.
Can you guarantee that ChatGPT will recommend my business?
No, and no one honest can. The assistants change how they answer week to week, and they weigh reviews, listings and competitors I don't control. What I can do is make every source they read say the same true things about you, give them pages worth quoting, and show you the exact answers before and after the work, with screenshots.
Is the $1,500 a one-time fee or a subscription?
One-time. It covers the baseline, the audit, the fixes and the follow-up report for one website and one location. If you want the questions re-checked and the content kept current every month, that's part of my local SEO plan, from $2,000 a month, month to month.
Service area
AI search optimization for businesses across Michigan, from Harrison Township
I'm in Harrison Township, Macomb County, on the Lake St. Clair side of metro Detroit. Most clients are in southeast Michigan, and I work with businesses across the state and beyond by phone, video call and email.
WebPossible41253 Clairpointe
Harrison Township, MI 48045
586-221-0792
info@webpossible.net
See my Google Business Profile
SEO pages by area
Harrison Township, Michigan. Open in Google Maps
Also
Related services
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A free quote, a straight answer, and no sales pitch. If I’m not the right fit, I’ll say so.