Landscaping website design that fills the spring schedule

In Michigan, landscaping and lawn care searches climb in spring as the snow melts, when homeowners line up mowing, spring cleanups, mulch, and the patio they’ve been putting off. The companies that fill their schedules in spring are the ones that show up in those searches and look trustworthy on a phone. By June, most people have picked someone.

They decide mostly on pictures. A landscaping customer wants to see work like what they want, in yards like theirs, before they ask for a quote. A website with three stock photos of a perfect lawn doesn’t do that. A gallery of real jobs, sorted by type and tagged by town, does.

Lawn care, hardscaping and snow removal are different buyers. A lawn care customer wants a weekly price and wants to sign up. A hardscape customer is spending real money on a patio or retaining wall and wants to see your work and talk to you. A snow removal customer wants to know you’ll show up at 5 a.m. after an overnight storm. One services page can’t speak to all three, so each gets its own pages.

Lawn care pages cover mowing, fertilization, aeration and cleanups, with prices or “from” prices where you can give them and a sign-up form for recurring service. Hardscape pages cover patios, walls, walkways and outdoor lighting, each with its own photos and a quote form. The snow removal section covers residential and commercial plowing, salting, and when you plow (at what snowfall, in what order). In Michigan most landscapers plow in winter, so one site that switches its homepage focus with the season keeps the phone ringing all year.

Then a page for each town you work in, with photos of jobs from that town.

How should the photo gallery be set up?

By type of work first, then by town. A homeowner looking for a paver patio wants to see paver patios, not mowing stripes. Each photo gets a caption saying what it is and where, like “Paver patio and seat wall, Shelby Township,” which helps the homeowner and gives Google text to read. Before-and-after pairs are the strongest thing you have, especially for cleanups and hardscape. I set the gallery up so you can add photos from your phone at the end of a job, pick the type and town, and they appear on the gallery and on the matching service and town pages. The images are sized so the gallery stays fast on a phone.

How do seasonal offers work on the site?

A spring cleanup special, an early-bird price for the mowing season, a fall aeration offer, a snow contract deadline. The homepage has one spot at the top for whatever’s current, and you can change it from the editor. Each offer links to the page for that service, with the details and a form. Offers that end come down or switch to the next season’s, because a homeowner who finds last April’s special in August stops trusting the rest of the page.

What do you need from me?

Your services, the towns you cover, your prices or price ranges where you have them, and how recurring service works (frequency, billing, contracts). Lots of photos of real jobs, with the town. Your snow removal terms if you plow. Access to your domain, current site and Google Business Profile, and your scheduling software if you want online sign-ups. And a few hours across the project to read what I send and correct me on the trade.