Show up where neighbors are looking
The map and the results under it for the searches that bring work: your service plus your town, or “near me.”
5.0 on Google from 30 reviews · Since 2012
SEO and web design for cybersecurity companies
I build websites and run SEO for security firms, MSSPs and consultants who want buyers to find them in search. I'm based in Macomb County and work with companies across Michigan and beyond.
- A fixed quote before any work starts
- Month to month, no contract
- You deal with me, not an account manager
5.0 Google, 30 reviews5.0 Clutch, 5 verified reviews
14 yearsBuilding sites since 2012
$200K+Earned on Upwork, 154 jobsWhat you get
What local SEO should do for your business
You’re hiring someone who has done this for other businesses, not read about it. Thirteen SEO contracts on Upwork since 2016, from audits and setups for Eric W. and Nadia C. to ongoing work for Just Digital, Digital Concierge and Kenedy T., plus the local SEO I run for Captain Hook’s in the Florida Keys. The contracts are on my Upwork profile.
See what moved, every month
Rankings, Maps visibility, calls and form leads in one report, next to what I worked on and what is next.
Stop if it stops paying
Month to month, no lock-in. If the work is not paying for itself, you can end it.
Local SEO
From $2,000 per month
The price depends on how many locations and services you have, how much content you need, and how crowded your market is. You get a written, fixed quote after a free consultation. No contract lock-in.
Security buyers search for specific services
Most security company sites lead with fear and a hero image of a glowing padlock. Buyers skip past that. They search for the thing they need:
- A service. “Managed SOC,” “penetration testing company,” “vulnerability assessment,” “incident response retainer,” “managed detection and response.”
- A compliance deadline. “SOC 2 readiness,” “CMMC consultant,” “HIPAA security risk assessment,” “PCI compliance help.” These buyers have a date and a budget.
- A provider nearby. “Cyber security companies near me,” “MSSP Detroit.” Small and mid-size businesses often want someone in their region.
- A question. IT managers research before they bring a vendor to their boss. “What does a penetration test include” is a real search, and the firm that answers it well gets remembered.
Each of these needs its own page. One “Services” page with eight bullet points can’t rank for eight different services.
What to settle before you hire someone to build or rank a security site
Which pages does a security firm actually need?
A security deal often involves an IT manager, a CFO and an owner, and the site has to serve all three over a long sales cycle. Service pages that say what’s included, who it’s for, how long it runs and what the client gets at the end, with a sample deliverable if you can share one. Compliance pages for each framework you support, written for the person who just got the audit letter. An about page with names: who’s on the team, what certifications they hold, how long you’ve done this, because buyers want to know who will have access to their systems. And a clear next step, a short form or a call booking link. Security buyers don’t want a chatbot.
What claims will you put on my site?
Only the ones you can back up. Security buyers read closely, and some of them check. Be precise about what you hold and what your staff hold. If you say you help with SOC 2, say whether you do readiness work, or whether you are the auditor. No client logo goes on the site without written permission. I interview your team, draft the page, and leave anything I’m unsure about for your engineers to confirm before it goes live.
Will my own site pass the sniff test with security buyers?
A security company with an expired certificate, a site running outdated plugins or a contact form with no spam protection loses credibility with the exact people it wants to hire it. Buyers in your field notice. I build sites that are fast, kept up to date and lean on as few plugins as possible, with schema markup and a clean structure, and I set up redirects when you move from an old site so you keep the rankings you’ve earned. If you’d rather not handle updates yourself, my website management plan is $99 a month.
What do you need from me?
An hour or two with the people who do the work, so I can write service pages from how you actually run an engagement rather than from a brochure. A list of the frameworks you support and what you do for each. Your team’s certifications as they’d want them stated. A reviewer who will check every technical claim before a page goes live. And the questions prospects ask on sales calls, because those become the articles buyers research. I write those at $150 each through my content writing service.
Local search still counts
Plenty of security work is sold locally, especially to small businesses, municipalities, schools and healthcare offices. A Google Business Profile helps there.
- Use a real office address. Google suspends profiles at virtual offices and mail drops.
- The category list is thin for security firms. Pick the closest option that’s accurate.
- Ask clients for reviews. Many will say no for privacy reasons. The ones who say yes count for more.
My Google Business Profile optimization is $400 one time. If you’re in the Detroit area, my Detroit SEO page covers that market.
What it costs
Tell me what your business does and where, and you get a written, fixed quote. No contract lock-in.
Get my quoteOr call 586-221-0792Websites start at $2,500, with a fixed written quote. Local SEO starts at $2,000 a month, month to month. See how I build sites on my web design page, or my Michigan SEO page for how the monthly work runs.
How it works
What a month of local SEO work looks like
- 01
Audit
Your site, your profile and the businesses above you, written up in the order I will fix things.
- 02
Fix the foundation
Titles, page structure, speed, schema, redirects, duplicate listings and citation errors.
- 03
Build and earn
Service and town pages, articles for what customers search, profile posts, local links and a simple way to ask for reviews.
- 04
Report
Rankings, Maps visibility, calls and leads, plus what I did and why.
Who you'd work with
The web designer and local SEO consultant you'll actually talk to
I'm Ryan York, and WebPossible is a one-person web design and SEO company in Harrison Township, Macomb County. I learned the work as a scuba diver in the Florida Keys, tired of waiting on the person who ran our website, which is why I think about the phone ringing first and the design second. There's no team to hand you off to. The person who answers your first call is the person who designs your website, builds it and checks your rankings.
- 14
- years building sites, since 2012
- 154
- jobs completed on Upwork
- 5.0
- stars on Google from 30 reviews
Reviews
Reviews from SEO and web design clients on Google, Clutch and Upwork
5.0 stars from 30 Google reviews, 5.0 from 5 verified Clutch reviews, and 83 client reviews on Upwork since 2016. 6 of the 13 I quote in full, with the source linked.
Kara D.
I hired Ryan to help improve the SEO of my business website and he has been so easy to work with from the time I submitted my inquiry through the finishing touches. He is extremely responsive, organized in his approach, and thoughtful in his execution. I had many questions that I threw at Ryan, and he was able to answer them all, which made me feel really good about the entire process. Since the initial work started, I have added on more page updates because I am already seeing positive results. I look forward to continuing to work with Ryan and wouldn't hesitate to recommend him to other business owners that I know!
Operations Manager, Friendly Logistics
Communication is key, and that's his strong suit.
Website HQ
Ryan was phenomenal to work with! He asked great questions, understood our project, and delivered without issue and right on schedule. I definitely will re-hire and recommend him.
Arlene S. Pedersen
I have used Ryan for many years and on many client websites, he has always been responsive, efficient and been great to work with. With his expertise, he has been able to facilitate creating websites I am proud of, and I have always been able to count on him. I trust him completely and have recommended him to my past clients for ongoing work.
General Manager, Cash Buyers Macomb
Ryan was a perfect fit. He's my first call if I ever need any help establishing or increasing my online footprint.
NewtonX
Ryan had excellent attention to detail and delivered with quality and speed when necessary.
FAQ
Frequently asked questions about local SEO services and pricing
How do I show up for "cyber security companies near me"?
A Google Business Profile with an accurate category and a real address, a website that names the city and region you serve, and reviews from clients who are willing to leave one. Local intent matters more in security than people expect, because many small and mid-size buyers want a provider they can reach easily.
My clients won't let me name them. How do I show proof?
Write anonymized case summaries by industry and size, like "a 40-person manufacturer" or "a regional credit union," with the problem and what you did. Get each client's approval first. Certifications your staff hold and the frameworks you work with also count as proof.
Do you understand security well enough to write about it?
Well enough to organize it and write it clearly, and not enough to be your subject expert. I interview your team, draft the page, and your engineers check every technical claim before it goes live.
Do I need a new website or just SEO?
If your site is slow, hard to update, or says "solutions" on every page without naming a service, start with the site. Websites start at $2,500. If the site is solid, SEO starts at $2,000 a month.
Do you require a contract?
No. SEO is month to month. Your domain, site and Google Business Profile stay in your name.
Service area
Local SEO for businesses across Michigan, from Harrison Township
I'm in Harrison Township, Macomb County, on the Lake St. Clair side of metro Detroit. Most clients are in southeast Michigan, and I work with businesses across the state and beyond by phone, video call and email.
WebPossible41253 Clairpointe
Harrison Township, MI 48045
586-221-0792
info@webpossible.net
See my Google Business Profile
SEO pages by area
Harrison Township, Michigan. Open in Google Maps
Also
Related services
Tell me what you need. I’ll tell you what it costs.
A free quote, a straight answer, and no sales pitch. If I’m not the right fit, I’ll say so.