SEO for electricians

For an electrician, the profile does more work than the website. The primary category: “Electrician” for most shops, with secondary categories only for work you really do. The service area: if you drive to customers, I set you up as a service-area business with your address hidden, listing the towns and counties you actually cover. The services list: each service with a short description, like panel upgrades, EV chargers, generators, rewiring and troubleshooting, because Google uses these to match searches. Photos of real jobs: clean panel work, a finished install, your truck. Customers notice when a business uses stock photos. And hours: if you take emergency calls, say so and keep them accurate. If the profile is all you need, my Google Business Profile optimization is $400 one time.

Two electricians in the same map pack, one with 12 reviews and one with 140. Most people call the second one. Reviews also help you rank in the map results.

The easiest system is a text with your review link, sent the same day the job is finished, while the customer still remembers what you fixed. I write the text, and your crew sends it from a phone. Ask them to mention the work and the town. “Replaced our panel in Clinton Township” helps more than “great job.” Answer every review, good or bad, with a short reply.

If you serve 15 towns, you’ll be tempted to make 15 pages that swap the town name. Google ignores pages like that, and customers can tell. I build pages only for the towns where you do a lot of work, and put something real on each one: the kinds of homes there, the jobs you do most often, nearby towns you also cover. Alongside those, a page for each project you want more of, like panel upgrades or EV chargers, written the way customers search.

Yes. In Michigan, electrical licenses come from LARA’s Bureau of Construction Codes, and the skilled trades rules (R 339.5102) bar anyone without a license from advertising work that requires one. I put your license number in the footer and on your contact page. Customers who check it trust you more, and it separates you from the handyman listings.

Manager access to your Google Business Profile. Photos from real jobs, taken on a phone before you pack up. The towns that bring in most of your work, and the jobs you want more of. Your license number as it appears on the license. A crew that will send the review text at the end of the job. And the suppliers, builders and groups you already know, because that’s where an electrician’s local links come from.