More calls from people searching nearby
A page for each service and each town you serve, schema markup, and your Google Business Profile connected, so the site shows up when neighbors search.
5.0 on Google from 30 reviews · Since 2012
How much does a tradesman website cost?
What plumbers, electricians, HVAC techs and other trades pay to have a website built, where those numbers come from, and what moves them.
- A fixed quote before any work starts
- You deal with me, not an account manager
- No contract lock-in
5.0 Google, 30 reviews5.0 Clutch, 5 verified reviews
14 yearsBuilding sites since 2012
$200K+Earned on Upwork, 154 jobsWhat you get
What a new website should do for your business
Your site won’t be my first. Since 2016 I’ve delivered 154 Upwork jobs for more than 100 clients, and 94 of them were WordPress and Divi websites: new builds, redesigns and rebuilds for NewtonX, Keller Williams Realty Consultants, the Institute of Reading Development, the World Food Travel Association, Website HQ and Arlene P., among others. Every one is listed on my Upwork profile.
A price you know before work starts
A written, fixed quote after a free consultation. Sites start at $2,500 and the number does not creep once we agree on it.
One person, start to finish
I design it, build it, write it and launch it. When you call with a question, you reach the person who made the last change.
Website design
From $2,500 one-time
A five-page site for a service business sits near that number. More pages, copywriting, booking or a store add to it. You get a written, fixed quote after a free consultation. No contract lock-in.
The short answer
Hiring someone to build a trade website costs about $2,200–$7,250 from a freelancer and $5,800–$17,400 from an agency, according to Project Cost Estimator’s plumber figures. Electricians land in a similar band. Here’s the full spread:
| Option | Typical cost | What drives it | Source |
|---|---|---|---|
| Website in field service software | $29–$49/mo for the Core plan | Bundled with scheduling, quotes and invoicing | Jobber pricing |
| DIY builder | $19–$99/mo billed annually ($25–$139 month to month) | Plan tier | Squarespace pricing |
| Freelancer in metro Detroit | $1,500–$4,500 | Standard small business site | Marketing by Magnet, Detroit 2026 rates |
| Freelance build, plumber | $2,200–$7,250 | Number of service-area pages, quote flow | Project Cost Estimator, plumber (updated July 2026) |
| Freelance build, electrician | $2,200–$8,000 | Service-area pages, financing, dispatch integration | Project Cost Estimator, electrician (updated July 2026) |
| Agency build | $5,800–$17,400 (plumber), $5,800–$18,850 (electrician) | Same scope, higher overhead | Project Cost Estimator, plumber |
| Ongoing running costs | $30–$150/mo, plus $30–$50/mo for call tracking if you run ads | Hosting, tools, maintenance | Project Cost Estimator, plumber |
Project Cost Estimator says its figures come from more than 600 project quotes and rate benchmarks. Marketing by Magnet’s Detroit figures cover small business sites in general.
What pushes a trade site up the range
Service-area pages. This is the big one. If you want calls from five towns, each town needs a page that’s about that town, with real details about the work you do there. Thin copies with the town name swapped don’t rank and can drag the rest of the site down. Writing good ones takes time, and that time is most of the price.
Service pages. Drain cleaning, water heaters, repiping and sewer lines are separate searches. So are panel upgrades, EV chargers and generators for an electrician. Each one you want leads for needs its own page.
Financing and dispatch tools. A financing widget runs roughly $300–$1,000, and booking tied to a field service platform like ServiceTitan or Housecall Pro runs roughly $500–$1,500, according to Project Cost Estimator’s electrician page.
Photos of your work. Real job photos beat stock photos of a smiling guy in a hard hat. If you have them, the site gets better and doesn’t cost more.
Copywriting. Most trades don’t want to write their own pages, and I don’t blame them. If I write them, it’s part of the quote.
What a trade site needs to do
Get the phone to ring. That means the number at the top of every page, tap-to-call on mobile, your service area stated plainly, license and insurance details, reviews, and a short quote form for jobs that aren’t emergencies. Your Google Business Profile matters as much as the site for “near me” searches, so the two should match exactly. Same business name, same phone number, same service area, and the same list of services, worded the same way on both. When they disagree, you’re making Google guess which one is right.
What to settle before you pay for a trade website
Will it bring in calls, or only look newer?
Most trade sites I’m asked to replace have a nice photo, a list of services on one page, and a contact form at the bottom. They look fine and get almost no calls from search, because nobody searches “electrician” when the panel is smoking. They search “panel upgrade” or “emergency electrician” plus the town. The site that gets that call has a page about that job, with the phone number at the top and a real photo of the work.
The other half is Google Maps. Trade searches lean on the map pack, and it only shows you when your Google Business Profile and your website agree on the name, phone number, service area and services. I build both to match, and the profile cleanup is a one-time $400 job on its own if that’s where the problem is.
What will you need from me?
The jobs you want more of, and the towns you want them from, in order. Your license and insurance details. Phone photos from jobs, because a real panel swap or a finished bathroom beats any stock image. Whether you take emergency calls, and your hours. If you run Jobber, ServiceTitan or Housecall Pro, the login or embed code for booking. The login for your Google Business Profile, your domain and your current site. Then a few hours across the project to read what I send and correct what’s wrong. Most tradespeople have me write the pages, and you approve each one before launch.
What should I ask before I hire anyone?
- How many towns and services will the site cover? Get the number of pages in writing, so you can compare quotes on the same scope.
- Who writes the pages? A quote without copywriting can look cheap until you’re the one writing twenty pages at night.
- Whose name is the domain in? Yours, with the login in your hands. If the person who built the site stops answering, you need to be able to move it without them.
- What happens to my current page addresses? If the answer doesn’t include redirects, the calls you get from Google today are at risk.
- What does the monthly fee pay for? Updates, backups and security are worth paying for. A big monthly fee for hosting alone isn’t.
What I charge
Tell me what your business does and where, and you get a written, fixed quote. No contract lock-in.
Get my quoteOr call 586-221-0792My websites start at $2,500. From my own projects (my estimate, not a survey), a single-trade site with a handful of service pages and one service area sits near that number. More towns, more services and booking integrations push it up. You get a fixed written quote after a free consultation, before any work starts.
Website management is $99 a month, month to month, no lock-in. It covers updates, backups, security and small edits like a new service or town. You own your domain and your site.
For more detail by trade, see my guides for plumbers and construction companies, or read how I build lead generation websites for contractors.
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How it works
How a website project runs, from the first call to launch
- 01
Discovery
A short questionnaire, then a call about your customers, your competitors and what a good month looks like.
- 02
Design
I design the homepage first. You approve the direction before I build the rest.
- 03
Build and launch
Every page built and tested on real phones. Every old page redirected, so the rankings you have carry over.
- 04
After launch
I stay around for questions and changes. If you want updates handled for you, that is my management plan.
Who you'd work with
The web designer and local SEO consultant you'll actually talk to
I'm Ryan York, and WebPossible is a one-person web design and SEO company in Harrison Township, Macomb County. I learned the work as a scuba diver in the Florida Keys, tired of waiting on the person who ran our website, which is why I think about the phone ringing first and the design second. There's no team to hand you off to. The person who answers your first call is the person who designs your website, builds it and checks your rankings.
- 14
- years building sites, since 2012
- 154
- jobs completed on Upwork
- 5.0
- stars on Google from 30 reviews
Reviews
Reviews from website design clients on Google, Clutch and Upwork
5.0 stars from 30 Google reviews, 5.0 from 5 verified Clutch reviews, and 83 client reviews on Upwork since 2016. 6 of the 13 I quote in full, with the source linked.
Kara D.
I hired Ryan to help improve the SEO of my business website and he has been so easy to work with from the time I submitted my inquiry through the finishing touches. He is extremely responsive, organized in his approach, and thoughtful in his execution. I had many questions that I threw at Ryan, and he was able to answer them all, which made me feel really good about the entire process. Since the initial work started, I have added on more page updates because I am already seeing positive results. I look forward to continuing to work with Ryan and wouldn't hesitate to recommend him to other business owners that I know!
Operations Manager, Friendly Logistics
Communication is key, and that's his strong suit.
Website HQ
Ryan was phenomenal to work with! He asked great questions, understood our project, and delivered without issue and right on schedule. I definitely will re-hire and recommend him.
Arlene S. Pedersen
I have used Ryan for many years and on many client websites, he has always been responsive, efficient and been great to work with. With his expertise, he has been able to facilitate creating websites I am proud of, and I have always been able to count on him. I trust him completely and have recommended him to my past clients for ongoing work.
General Manager, Cash Buyers Macomb
Ryan was a perfect fit. He's my first call if I ever need any help establishing or increasing my online footprint.
NewtonX
Ryan had excellent attention to detail and delivered with quality and speed when necessary.
FAQ
Frequently asked questions about my web design process and pricing
My field service software includes a website. Is that enough?
It can be a start. Jobber, for example, includes a website builder and online booking in every plan, from $29 a month billed annually. To rank in more than one town for more than one service, you need a page for each. Check how much room the built-in builder gives you before you rely on it.
How many pages does a trade website need?
One for each service you want calls for, and one for each town you want to rank in. Project Cost Estimator calls service-area pages the main cost lever for trades. A plumber covering six towns with five services has a lot more to build than a one-town handyman.
Should my website take online bookings or quote requests?
For emergency work, the phone number matters more than any form, so it goes at the top of every page. For planned jobs like installs and remodels, a short quote form works well. Booking straight into your scheduling software is possible, and it's a line item in the quote.
Do I need a website if I already get work from referrals?
Referrals still look you up. They search your company name, check your reviews and look for proof you're real and licensed. A basic site with your services, service area, license details and photos of your work backs up the referral.
Service area
Website design for businesses across Michigan, from Harrison Township
I'm in Harrison Township, Macomb County, on the Lake St. Clair side of metro Detroit. Most clients are in southeast Michigan, and I work with businesses across the state and beyond by phone, video call and email.
WebPossible41253 Clairpointe
Harrison Township, MI 48045
586-221-0792
info@webpossible.net
See my Google Business Profile
Web design pages by area
Harrison Township, Michigan. Open in Google Maps
Also
Related services
Tell me what you need. I’ll tell you what it costs.
A free quote, a straight answer, and no sales pitch. If I’m not the right fit, I’ll say so.