Websites for massage therapists

• Online booking on every page. Connected to the scheduling tool you already use, so your calendar stays in one place.
• Services with prices. Each type of massage you offer, how long a session runs and what it costs. Separate pages for the services people search for most, like deep tissue, prenatal or sports massage, if you offer them.
• A real About page. Your training, how you work, and a photo of you. People are choosing someone to trust with their body, so they want to see who that is.
• Your space. Photos of the treatment room and the entrance, directions, parking and accessibility notes.
• Gift cards. If your booking tool sells them, the link goes front and center around the holidays.
• Policies, written plainly. Cancellations, late arrivals, what to wear, what to expect at a first visit.
• Fast pages, built for a phone. Most people find you on their phone, and a slow page loses them before it loads.

Most massage searches are local: “massage near me,” “deep tissue massage” plus a town, “couples massage” plus a city. Two things decide whether you appear. The first is your Google Business Profile, which controls the map listing. The second is your website, which backs up what the profile says and ranks for the searches the map doesn’t catch.

I build the site so each service has a page Google can match to a search, your name, address and phone match your profile exactly, and your reviews are easy to find. If your profile needs work too, I do Google Business Profile optimization as a one-time $400 job.

Yes. In Michigan, massage therapists are licensed by the state’s licensing agency, LARA, and the license runs for three years at a time. If you’re licensed, put it on your About page. Some clients look it up, and it separates you from businesses that aren’t licensed. It also answers a question a lot of first-time clients are too polite to ask. If you practice in another state, the same idea applies with your own state’s license.

Alongside the license, list the training that matters to the clients you want: prenatal certification if you want expectant mothers, sports massage training if you want runners. Specific training on a specific page is what a search like “prenatal massage” matches, and a line in a bio that says “various modalities” matches nothing.

A solo therapist usually needs a short site: home, services and prices, about, booking and contact. A practice with several therapists needs a page for each one, so clients can pick who they want and book that person directly, plus a services page that says who does what.

I’ll suggest the smaller version if it covers what you need. You can add pages later as the practice grows, and I build the first version so that adding a therapist or a service doesn’t mean a redesign. If you’re not sure which you are yet, start solo. A second therapist is one new page, not a new site.

You’ll want to change prices, add a service or post holiday hours. I can set the site up so you can make those edits yourself, or my website management plan handles updates and small edits for $99 a month.

If you’d like regular articles that answer the questions your clients ask, like what to expect at a first deep tissue session or how often to book, that’s my content writing, at $150 an article. Either way, the domain, the site and the Google Business Profile stay in your name, and you can take over the edits whenever you like.