Optometrist website design that fills the exam schedule

The ones your front desk actually books, named the way patients say them. Usually that’s a comprehensive eye exam, a contact lens exam, a children’s exam and a follow-up. If you see medical eye problems, an urgent or same-day visit goes separately, with the phone number front and center, because someone with sudden vision changes shouldn’t be picking a slot three weeks out.

Keep the list short. A patient who has to choose between nine exam types picks the wrong one or gives up. If your scheduler can show new patients a different set of options than returning ones, I set that up so the first-time list stays simple.

On one page, in two clear groups. Vision plans usually cover the routine exam and part of glasses or contacts. Medical insurance usually covers visits for an eye problem, like an infection, an injury, dry eye or glaucoma care. Patients mix these up all the time, and it causes billing calls you’d rather not have.

Each group lists the plans by name. Under them, a short plain answer to “which one do I use?” with a line telling people to bring both cards. If you’re out of network with a plan, say so, and say what you can do, like giving them a receipt to submit. Keep the page current. A plan listed that you dropped last year is worse than no list.

Yes, if your practice uses an online store for contact lenses, whether through a lens distributor or one branded for the practice. I add a “Reorder contacts” button that goes to your store, on the homepage and the contact lens page, so patients buy from you instead of a discount site. If you don’t use one, the button goes to a short form or your phone number so the optical can take the order.

If the contact lens prescription has expired, the page says so plainly and links to booking a contact lens exam.

The services you offer and the visit types you book. Your plan lists, vision and medical, kept current. Each doctor’s background, license and a real photo. Photos of the office, the optical and the team, with no patients in them. The frame brands you carry. Access to your domain, current site, Google Business Profile and your scheduling settings. And time across the project to read what I send and tell me where I got eye care wrong. Most practices have me write the copy from a call.