Contractor website design pricing

A better-looking site with the same structure brings in the same number of calls. What changes the number is whether someone searching “kitchen remodel” plus your town lands on a page about kitchen remodels in that town, sees finished jobs like theirs, and can call or request a quote without hunting. That takes a page per service and per area you want work from, photos sorted by project, and a tappable phone number at the top of every page.

The other half is your Google Business Profile. For “near me” searches the map listing shows above the regular results, and it needs a website that matches it on name, phone number, service area and services. If leads are the main goal, I wrote more on lead generation websites for contractors.

• Your phone number at the top of every page, tappable on a phone.
• What you do and where, in the first line. “Kitchen and bath remodeling in Macomb County” beats “Quality you can trust.”
• A page per service with photos of that kind of job.
• Finished projects with the town, the scope, and before-and-after photos.
• License and insurance details.
• Reviews, pulled from your Google Business Profile or quoted with the customer’s permission.
• A short quote form. Name, phone, town, project type, and an optional photo upload. Every extra field costs you leads.
• Financing details, if you offer financing.

Single-trade businesses can also look at my tradesman website cost guide or the plumber website guide.

DIY makes sense when you’re new, money is tight, and you need something live this month. A Squarespace or B12 site with your logo, services, photos and phone number beats having no site at all. Expect to spend your evenings on it, and don’t expect it to rank in towns beyond your own.

A freelancer fits most small and mid-size contractors. You get a custom site, someone who knows local search, and one person to call. The risk is picking someone who disappears after launch, so ask who handles updates and what happens if they get busy.

An agency makes sense if you have a marketing budget, run paid ads, and want design, ads and SEO handled by a team. You’ll pay for account managers and overhead, and the person who sold you the project often isn’t the one building it.

If your current site gets any calls from Google, its page addresses have value. Before launch I map every old page to its new one and set up redirects, so the rankings and links you’ve earned carry over instead of resetting. A redesign that skips this can lose traffic the month it goes live.

Also check, before you cancel anything, that the domain is registered in your name and you can log in to it. If a previous builder or a subscription service holds it, get it moved first. The domain is the one thing you can’t rebuild.