How much does an aesthetic clinic website cost?

Patients judge a clinic by its website, and that pressure is how clinics end up overpaying. A professional aesthetic clinic website costs about $5,100–$14,500 from a freelancer and $11,600–$34,800 from an agency, according to Project Cost Estimator’s med spa figures. Smaller local studios quote below that. Here’s how it breaks down:

Option	Typical cost	What drives it	Source
DIY builder	$19–$99/mo billed annually ($25–$139 month to month)	Plan tier, product sales	Squarespace pricing
Freelancer in metro Detroit	$1,500–$4,500	Standard small business site	Marketing by Magnet, Detroit 2026 rates
Freelance build, med spa scope	$5,100–$14,500	Galleries, treatment menu, booking, memberships	Project Cost Estimator, med spa (updated July 2026)
Agency build	$11,600–$34,800	Same scope, higher overhead	Project Cost Estimator, med spa
Photography and galleries	$1,000–$2,500	Custom shoot, before-and-after galleries	Project Cost Estimator, med spa
HIPAA-safe consent forms	$400–$1,200 to build	Encrypted form provider with a BAA	Project Cost Estimator, med spa
Ongoing running costs	$60–$300/mo	Mostly the booking and membership platform	Project Cost Estimator, med spa

Project Cost Estimator says its figures come from more than 600 project quotes and rate benchmarks. Marketing by Magnet’s Detroit range covers small business sites in general, not clinics specifically, so it’s a floor rather than a target.

The treatment menu. Neurotoxins, fillers, lasers, skin treatments and body contouring are separate searches, and each needs its own page explaining what it is, who it suits, downtime and price. That’s where most of the writing and design goes.

Galleries. A before-and-after gallery that’s easy to browse by treatment takes design work, and it only works with good, consistent photos.

Booking and memberships. Clinics that sell memberships or packages need the site to explain them and hand off cleanly to the booking platform. The more of that flow lives on the site, the higher the build cost.

A product store. Selling skincare online means a store, product pages, shipping and tax settings. Project Cost Estimator lists a store as one of the bigger scope increases.

Design expectations. A template with your logo on it tends to look like every other clinic in town. Custom design costs more and is usually worth it here.

This is general information, not legal advice. Ask your attorney or compliance advisor how the rules apply to your clinic.

Intake and consult forms. If a form asks about medical history, medications or skin conditions, it should go through a form provider that signs a Business Associate Agreement (BAA) and encrypts submissions. Jotform, for example, offers HIPAA features only on its Gold plan ($99 a month billed annually, $129 month to month) and Enterprise.

Tracking and ads. If you run ads, the ad platforms will ask you to add their tracking pixels. In June 2024 a federal court in Texas vacated part of HHS’s guidance that had restricted tracking tools capturing IP addresses on public pages, and HHS dropped its appeal that August, according to the American Hospital Association. The ruling dealt with public pages. Booking flows and patient logins are a separate question, so I keep ad pixels off those pages unless your advisor signs off.

Will the site bring in consults, or only look the part?

Looks get a clinic site to the shortlist. Consults come from a page for each treatment people search for, written for someone comparing clinics on a phone (what it is, who it suits, downtime, a starting price, and a booking button that goes straight to that appointment type), and from a Google Business Profile that matches the site on name, address, phone number and services, because for “Botox near me” the map listing shows up before the website does.

Then the path to a booking has to be short. If a guest has to call during business hours to ask what a treatment costs, a lot of them call the next clinic instead.

What will you need from me?

Your treatment menu with starting prices, and which treatments you want more of. Before-and-after photos with signed consent for each, plus photos of the space and the people who do the work. The login for your booking platform, so the buttons hand off correctly. The name of whoever is clinically responsible, because they review every treatment page before it goes live. Logins for your domain and current site, if you have one. And a few hours across the project to review what I send. Most clinics have me write the pages, and you approve every word.

What should I ask before I sign with anyone?

• Who writes the treatment pages? They need to be accurate, specific to your clinic and reviewed by whoever is clinically responsible at your clinic before they go live.
• How does the site hand off to my booking platform? A guest should go from a treatment page to an open appointment in a couple of taps.
• Which form provider collects intake details, and will it sign a BAA?
• Who owns the domain, the design and the photos? All three should stay with you if you change vendors.
• What happens to my current site’s pages? Each old address should redirect to its new page, so the rankings you have carry over. If the old site collected intake forms, ask where those submissions live when the account closes.