Hair salon website costs

A nicer site with the same structure fills the same chairs. New clients from Google come from a page for each service people search for, like “balayage near me” or “hair extensions” plus your town, with a price or a starting price, what the appointment involves, photos of that work, and a “Book now” button that goes to that service in your booking app. A single menu page rarely ranks for any of them.

The other half is Google Maps. For “hair salon near me” the map listing shows above the regular results, and it needs a website that matches it on name, address, phone number, hours and services. When the site and the profile agree, both do better. When they list different hours or a different phone number, you lose ground to the salon down the street that cleaned theirs up.

• A “Book now” button at the top of every page, tied to your booking software.
• Your service menu with prices or “starting at” prices. People want a rough number before they book.
• Stylist profiles with photos, specialties and a direct booking link.
• A gallery of your work, kept current. Link your Instagram, but don’t make it the only place your work lives.
• Your address, parking and hours, matching your Google Business Profile exactly.
• Policies: cancellations, deposits, late arrivals. Clear policies cut down on awkward conversations.
• New client info, like whether to come in with clean hair or book a consultation first.

Your booking app’s page is free with the software and fine for a solo stylist who fills the chair through referrals and Instagram.

DIY on Squarespace fits a small salon that wants its own look and a service menu. Plan on updating it yourself, including the gallery.

A freelancer fits a salon that wants new clients from Google. You get service pages written to rank, a site that loads fast on a phone, and booking wired in properly.

An agency rarely makes sense for a single salon. It can for a group with several locations running ads in each one.

If you already have a site with some Google traffic, the old page addresses have value. Before launch I map each old page to its new one and set up redirects, so the rankings and links you’ve earned carry over instead of resetting. That’s part of every rebuild I do, and it takes more time on a bigger site. Skip it and traffic can drop the month the new site goes live.

Also check, before you cancel anything, that the domain is registered in your name and you can log in to it. If your old site was the free page from a booking app or a previous designer holds the domain, get that sorted first.